RSR’s newest research study, “Walking the Razor’s Edge: Managing the Store Experience in an Economic Singularity,” sponsored by Epicor and SAP, shows retailer recognition that low price alone will not help them gain or maintain market share.

“Perhaps one of the biggest turn-arounds compared to previous studies on this topic is the full-blown recognition within the retail enterprise that store technologies really do matter,” said Paula Rosenblum, managing partner at RSR Research and co-author of the report. “Retailers understand they cannot efficiently maintain or improve the customer experience without it.”

“Retailers still have a long way to go in unlocking the potential of these technologies,” added Brian Kilcourse, managing partner at RSR Research and co-author of the report. “Retailers selling General Merchandise and Apparel have been hardest hit by the economy, and also have the most to gain from taking better advantage of store solutions.”

RSR’s new study, “Walking the Razor’s Edge: Managing the Store Experience in an Economic Singularity,” explores the challenges retailers face in the worst economy of our lifetimes. The report, with benchmark data captured from April and May 2009, provides recommendations on how to improve the in-store experience even in an economic downturn.

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