Jerry Brown
reporting
The winter sports season is already
going strong but low snowfall amounts in the Spring Mountains have
forced the forest service to cancel sledding on Mt.
Charleston.
Lack of snow is not a problem in
southern Utah, however, where a new winter sports resort is opening
for business this week.
It’s not every day that a new ski
resort opens. Eagle Point’s investors are gambling that in a tough
economy, Las Vegans will make the three and a half hour drive up
I-15.
“The game plan is just to have a
fabulous experience when people do visit the ski area and they’ll
want to come back,” said operations manager Craig
Baldwin.
“We have over 40 runs at the ski
area right now; we’re going to focus on this season and see where
we go. There is potential for expansion here.”
Baldwin was the face of Vegas
skiing for years, running the Las Vegas Ski and Snowboard Resort.
This season, he’s managing the nation’s newest ski
area.
“Growing up in southern Nevada, I
would ski all the local places and I discovered a ski area called
Mt. Holly back in the early ‘80s and we would come here because it
has the deepest snow in our region.”
Mt. Holly eventually merged with an
adjacent ski area to become the Elk Meadows Resort.
“When Elk Meadows came along the
ski area expanded and offered more entry-level and intermediate
terrain,” Baldwin explains.
Elk Meadows’ lifts ceased operating
eight winters ago, but under new ownership, Eagle Point took flight
this week. You might think it has the other southern Utah ski area
concerned about a new competitor, but management with Brian Head
Ski Resort says that is not the case.
“Absolutely not looking at it as
competition at all,” insists Brian Head sales and marketing manager
Jon Christoffersen. “It’s a big day for southern Utah; anytime you
can get multiple resorts in one area it helps
everybody.”
“I think it’s very healthy for the
community and for the sport in general; people have options,”
Baldwin added.
“We get about 50 percent of our
business from Clark County, from the southern Nevada area,”
Christoffersen explains. “It’s a huge market for us; our biggest
market.”
Jeff Taylor and Jared Borneman are
exactly what the doctor ordered for Eagle Point. They’re hardcore
Las Vegas snowboarders willing to take a midweek break to make
first tracks at a brand new resort.
“I’ve never been to a resort [on
the] first day,” Taylor said. “It’s the experience of a lifetime.
So far it’s nice. It’s snowing; got fresh powder; everybody’s
friendly up here.”
A unique aspect of Eagle Point is
that it’s an upside-down resort. You drive up to the main lodge to
get your lift ticket, and then ski down the mountain to catch the
lift back up.
You’ll be skiing on Utah’s
self-proclaimed “Greatest Snow on Earth,” and there is some science
behind that claim.
“We get very low water content snow
here, 4 percent, and it’s just blower powder so often,” said
Baldwin. “People that ski and snowboard and come here are going to
find that out.”
“It’s just the snow; it seems like
some of the best snow in the U.S.,” Borneman observed.
Eagle Point has over 1,200 skiable
acres and a base elevation of over 9,000 feet.
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