Aetna and UnitedHealthcare Compete for College Student Market
HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that Aetna and UnitedHealthcare’s StudentResources unit collectively enroll approximately 890,000 members in the university niche market, a growing segment as older and non-traditional students populate campuses. The recent Georgia, Alabama and Louisiana Health Plan Analysis finds that these plans typically include an annual limit on prescription drug coverage.
College health plans are considered to be part of the individual plan category, and across individual plans, insurers increasingly institute more stringent limits on pharmacy benefit options. However, within the college health plan segment, it’s even more common to see an annual limit in place because prescription drug utilization among the younger student population will likely be less than the general population, and the limits provide a way to keep premiums low.
College health plans are tailored to dovetail with on-campus health services and often recognize the student health center as the primary provider.
(Source) Press
Tags: aetna, campus health services, campuses, college health plans, drug utilization, georgia alabama, health plan, intelligence reports, market intelligence, niche market, pharmacy benefit options, premiums, prescription drug coverage, segment, stringent limits, student health center, student population, studentresources, traditional students, unitedhealthcare
November 19th, 2009 at 11:33 am
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