September 24, 2009
Virtua’s ‘Top Docs’ Ad Campaign Survives Cooper’s Law Suit
Posted by: Doctor Medical : Category: Health, Health News
Virtua may continue advertising that it has the most Top Docs as a result of a Consent Order agreed to by the parties in the suit brought by Cooper against Virtua in February 2009.
In an agreement reached in the United States District Court in Camden, New Jersey, both parties will provide clear explanations of their methodologies when making claims about top docs. In addition, they agree to remove doctors from their respective lists who are employed by the other organization or who sit on the Board of Trustees of the other’s organization if those doctors request that their names be removed.
(Source) Press
Tags: ad campaign, board of trustees, camden new jersey, consent order, docs, doctors, explanations, law suit, methodologies, states district court, united states district, united states district court
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